Advertising in a Digital World

In this week’s Introduction to Digital Communications class we discussed how digital growth has most dramatically changed in the advertising industry. Advertisements have become more diverse as we continue to see changes in technology. Below are a couple examples of what we talked about in class.

  • Ads in Facebook videos. Facebook showing advertisements in their videos is now similar to how we see many videos on YouTube. Since Facebook always looks to be the most dominant social network out there, they continue to add features and limits to specific parts of the site – in this case, video. Facebook won’t allow you to share a YouTube video on their page and have it auto-play, mainly due to the fact that they want you to upload your video to their site (it shows up as a thumbnail when shared from YouTube. This also allows them to places ads in the video and make money that way. Users typically have to watch some or most of an ad before watching a video – a new, kind of forced, way of advertising. Facebook is also encouraging video advertisements for your business – read more here.
  • Snapchat geofilters. Snapchat geofilters (see samples below) are one of the more diverse out of the most recent digital advertisements created. Snapping a video or photo and then swiping left allows you to choose filters based on your location or a campaign that is going on. For example, as you can see below, most cities now have filters for you to use when you send your snaps to others – which, in turn, promotes the city. Many companies use this technique to spread awareness of their brand, campaign, or event. One example that comes to mind is the show Scream Queens. I remember seeing commercials for it on TV, but when the pilot show was about to come out, a Snapchat filter was created to promote the show. The geofilters usually are unique and entertaining, which leads to “snapchatters” to use the filter – without always realizing they’re helping promote a brand, campaign, or event.

snapchat geofilyersPhoto source: snapchat.com/geofilters

Other advertisements we see today include podcast ads, social influencers, personalized ads tailored to our Internet activity, and much more. All of these have impacted the advertising industry greatly – making it harder to keep up with all the different platforms to use, but also making it easier to reach the target audience. It’s funny to think about how radio, print, and TV were the most popular way to advertise – now there are almost too many!

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