What makes a blog eye-catching?

One blog that I regularly follow is Makeup By Caitlyn Michelle. Caity is a good friend of mine, so when she started doing professional makeup, I was all for supporting her in every way possible. Her blog was one of the first platforms she used to talk about her business. She also used it to share makeup tips and tricks, her portfolio, opinion pieces, and more. I like following her blog because I never knew much about makeup, but her posts inspired me to learn more.

As I said, I wasn’t never a makeup guru, but the way Caity’s content is put together helps me learn easily. Through her blog I’ve learned how certain makeup items work, and how to look into different types of makeup. I like how she mixes up content, too. It isn’t always about makeup. Sometimes she will post about how to decorate your home or how to achieve your yearly goals. Mixing up the content helps keep the blog fresh.makeup2

makeup1The overall design of the blog is clean, concise, and eye-catching. I like how you can see her latest posts with a tidbit of information under each title and graphic, which then allows you to read more if you choose. Additionally, I like the photos she chooses to add to her posts. They help make the content stand out – it’s very professional looking!

Lastly, I like how the blog is integrated into her overall professional website caitlynmichelle.com. This allows the user to go back and learn more about her, her services, and portfolio. What I find amazing about the site is that I know Caity does more than makeup, and she displays it perfectly on her website under “about us”– allowing people to see what she can help them with (for example, she links to her Etsy shop). The social media icons and widgets on the site allow for more ways to connect with Caity, too.

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Knowing Caity personally, she is a rockstar! She does makeup on top of a full-time marketing job, and is also a graphic designer and does freelance work. She also touches on fashion by assisting others in shopping and cleaning out their closet. Caity is extremely busy, so it’s impressive how she is able to keep up with her blog regularly and still make it eye-catching! Her blog is a great example of what makes a blog stand out.

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The Internet: Making the World Smaller

In this week’s “Introduction to Digital Communications” class, we discussed how we define the Internet. We broke off into five groups – I was with Brenna and Jenny. My group came up with the definition below.

Internet: A global environment that connects people, enables communication, and fosters the sharing of information instantly from any location on a wide variety of devices.

While we were thinking of ways to come up with this definition, Jenny noted that the “Internet makes the world smaller.” I thought this was a very interesting thought; it is so true. Almost everyone in the world is connected to the Internet; thus, making it easier to spread global news stories, communicate with others, etc. I think it truly does make the world smaller because we share more with all Internet users than we would if we didn’t have Internet at all. Websites have even “died” – such as myspace, askjeeves.com, and BabelFish – because the Internet keeps evolving. We all become globally connected and learn more about each other this way – whether it’s a person, country, industry, etc. – it connects us deeper than ever before.

Internet gives us everything quickly. We are able to find answers to questions, connect with others more through social media, shop online with just “1-click,” and much more. The Internet has changed our lives indefinitely, and it makes you wonder what life would be like now if we never had it.

V-WISE San Antonio

Earlier this month I had the opportunity of a lifetime to embrace my social media skills. I was asked to take the lead on social media support for the Veteran Women Igniting the Spirit of Entrepreneurship (V-WISE) Conference in San Antonio. V-WISE holds conferences in various locations across the U.S. where veteran women and military spouses come together to enhance their business ownership skills. The Institute for Veterans and Military Families (IVMF – where I work) has many programs for veterans, service members and military families – V-WISE being one of the most popular ones. The Whitman School of Management created V-WISE as part of their entrepreneurship projects.

My supervisor told me V-WISE is an amazing experience because the women are so passionate and emotional about their business ideas. He was right – this was a very touching and motivational event and I know I learned a lot from it.

On the very first night, I met Rear Admiral Dawn Cutler, U.S. Navy Chief of Information – first woman to hold this position! She was acknowledged as the FIRST honoree for her outstanding accomplishments.

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The instructors were all well-known across the country and really knew how to motivate the women and provide them with the proper knowledge needed to run a successful business. It is great that they all take time out of their busy schedules to set aside a weekend and spend time discussing entrepreneurship with these incredible women.

Not only were the instructors inspiring, but so were the participants. The journeys these women have that led them to attend V-WISE is remarkable. I interviewed three featured participants – Tia Copes, a military spouse who became a grief counselor after her husband was killed in action; Lila Holley, a veteran writing books to share stories of military women in their own voices; and Tara Hutchinson, a wounded veteran who began her own jewelry business. Read more about these inspirational women here.

The last night ended with keynote speaker Nicole Baldwin, a V-WISE graduate, who had to overcome many obstacles, including tragedies, in life to get to where she is today with her business. She reminds us all to never give up on our dreams no matter what comes our way!

The final day of the conference ended mid-afternoon, so my colleagues and I went out exploring. The San Antonio River Walk is impressive! It was also great visiting the Alamo and learning more about it.

It was so fun to be part of this conference and run the social media channels! You can learn more about V-WISE at San Antonio by reading this news post, or by following the program on Facebook and Twitter.

VA Secretary visits SU campus

So this is not related to the weather at all, but I had to blog about this moment! U.S. Department of Veterans Affairs Secretary Robert McDonald visited the Institute for Veterans and Military Families (IVMF – where I work) and other places on campus. We had a staff photo taken with him and I had to make sure I was in the front :)!

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I always geek out when well-known or famous people are around me. My friend Kellie, who I worked with at Fort Benning, always got excited about people visiting too. We got to meet Capt. Kristen Griest together. I definitely miss her being around for events like this!

Before he came to IVMF, he spent time and talked business with the IVMF’s Entrepreneurship Bootcamp for Veterans with Disabilities-SU 2016 cohort at Dinosaur BBQ in Syracuse. He also received a “Real Veterans Wear Orange” shirt! (Side note: check out #EBVSU10 on Facebook, Twitter, & Instagram – it was EBV’s 10-year anniversary this year and we celebrated by featuring some veterans in the program. Very inspiring stuff! Glad to work at a place where I know I am helping others. Read more about the 10-year anniversary celebration here – be sure to watch the tribute and thank you videos – they are amazing and show the impact EBV has had on veterans and their families!)

After McDonald met the leadership team and got a photo with us at the IVMF, he did a presentation on “Values Based Leadership” at the Maxwell School of Citizenship and Public Affairs at SU. Watch the video below to learn more about his presentation and visit.

Fort Benning: Another chapter down

Earlier this week my husband, two dogs (Scrappy and Eli) and I closed in on another chapter in our lives at Fort Benning. Ryan was there for the Maneuver Captain’s Career Course, and I was working as a journalist at the Bayonet & Saber newspaper in the Fort Benning Public Affairs Office. Fortunately, I can say that I was lucky enough to end my time there with one of the biggest events and stories of the year: The Lt. Gen. David E. Grange Jr. Best Ranger Competition.

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The Best Ranger Competition was the most interesting event I have covered. The competition involves 50 teams of two, who compete in a rigorous three-day, 60-hour event. It was so cool to see the kick off and the final buddy run at the end, and everything in between. I also met Capt. Kristen Griest, one of the first females to graduate Ranger School! I have now met both 🙂

I had the opportunity to embrace new adventures, too! I conquered my fear of heights and stairs and climbed the Ranger tower at Victory Pond. It was so worth it for the pictures and footage we got! (See below.)

I wrote two stories on the competition: Best Ranger Competition creates new challenges and National Guard team captures Best Ranger title.

Both stories were so fun to write. Acting Secretary of the Army Patrick Murphy came for the awards ceremony, so that was so cool to hear him speak! He even retweeted a few of my tweets — he’s very active on social media! 🙂

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Acting Secretary of the Army Patrick Murphy speaking at the Best Ranger Competition awards ceremony at Fort Benning.

I was also so excited to see Capt. Robert Killian win. His family spoke with me the first day of the competition and they knew it was his year. It was a perfect story.

Along with our team we have some amazing photographers! You can check out all their Ranger competition photos at www.fortbenningphotos.com. Some photos were featured in the ArmyTimes!

On that note, I was glad to end my time at Fort Benning writing such fun stories; however, I’m extremely sad to leave such a great team! All of my coworkers were so talented, smart and beyond funny! But I know we will all keep in touch!

Now on to the other exciting news in my life: I have officially accepted a position as a Web Specialist II with Syracuse University’s Institute of Veterans and Military Families. Working at SU was a dream of mine since I was young — it feels so surreal!

I’m so thankful to have had our wonderful and fun chapter at Fort Benning. I will miss all of our friends we have made — that is one of the hardest parts about being in the military community, you always have to leave your friends! 😦

But on a positive note,  I am also excited to start our new chapter in New York. It is bittersweet.

As my good friend Courtney said, “You may be going to New York, but you’ll always be a Georgia Peach!”

We are currently in Florida spending some time with family before we head up north. We are also going to New Orleans (my fourth time — it’s my favorite!) next week. I can’t wait!