What makes a blog eye-catching?

One blog that I regularly follow is Makeup By Caitlyn Michelle. Caity is a good friend of mine, so when she started doing professional makeup, I was all for supporting her in every way possible. Her blog was one of the first platforms she used to talk about her business. She also used it to share makeup tips and tricks, her portfolio, opinion pieces, and more. I like following her blog because I never knew much about makeup, but her posts inspired me to learn more.

As I said, I wasn’t never a makeup guru, but the way Caity’s content is put together helps me learn easily. Through her blog I’ve learned how certain makeup items work, and how to look into different types of makeup. I like how she mixes up content, too. It isn’t always about makeup. Sometimes she will post about how to decorate your home or how to achieve your yearly goals. Mixing up the content helps keep the blog fresh.makeup2

makeup1The overall design of the blog is clean, concise, and eye-catching. I like how you can see her latest posts with a tidbit of information under each title and graphic, which then allows you to read more if you choose. Additionally, I like the photos she chooses to add to her posts. They help make the content stand out – it’s very professional looking!

Lastly, I like how the blog is integrated into her overall professional website caitlynmichelle.com. This allows the user to go back and learn more about her, her services, and portfolio. What I find amazing about the site is that I know Caity does more than makeup, and she displays it perfectly on her website under “about us”– allowing people to see what she can help them with (for example, she links to her Etsy shop). The social media icons and widgets on the site allow for more ways to connect with Caity, too.

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Knowing Caity personally, she is a rockstar! She does makeup on top of a full-time marketing job, and is also a graphic designer and does freelance work. She also touches on fashion by assisting others in shopping and cleaning out their closet. Caity is extremely busy, so it’s impressive how she is able to keep up with her blog regularly and still make it eye-catching! Her blog is a great example of what makes a blog stand out.

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What’s next for communications?

This week was our second to last Intro to Digital Communication class – I can hardly believe is already almost over! Over the last 10 weeks, we discussed digital convergence, public relations, advertising in the digital age, and much more. All of us talked about what we thought was the most interesting thing we learned in this class, and I must say we have a smart group!

I originally said in the class that digital convergence was the most interesting to me – mainly because we don’t really think about how technology has changed how we communicate, we just take it as it comes. However, one thing that interested me the most was the topic of “Big Data.” I talked about Big Data in a previous post, but I really think it is so captivating how it continues to advance.

It’s a little mind-blowing to think about how much digital communication has evolved over time, and how much of our personal life is out in the digital space. Our interests, thoughts, inquiries, etc. are all out there for the Internet to analyze and break down to assist organizations in targeting their consumers; thus, leading to more customization when we search the web. We continue to see advertisements for things we are interested in show up on our Facebook page or Pandora playlist, but where will they go next? We see how they play out in the current digital space, but with continuing changes, it makes you wonder what other types of data they can collect from us and how it’ll be used.

All of the changes over the years really makes you wonder – what else will be different in the future? We’ve seen many technologies played out in movies come to life, such as robots or self-driving cars, but what’s next? I’d love to hear what you think!

I’m sad to see this class is almost over, but very thankful for all I’ve learned. It has reminded me that I have taken on the right field for work!