One blog that I regularly follow is Makeup By Caitlyn Michelle. Caity is a good friend of mine, so when she started doing professional makeup, I was all for supporting her in every way possible. Her blog was one of the first platforms she used to talk about her business. She also used it to share makeup tips and tricks, her portfolio, opinion pieces, and more. I like following her blog because I never knew much about makeup, but her posts inspired me to learn more.
As I said, I wasn’t never a makeup guru, but the way Caity’s content is put together helps me learn easily. Through her blog I’ve learned how certain makeup items work, and how to look into different types of makeup. I like how she mixes up content, too. It isn’t always about makeup. Sometimes she will post about how to decorate your home or how to achieve your yearly goals. Mixing up the content helps keep the blog fresh.
The overall design of the blog is clean, concise, and eye-catching. I like how you can see her latest posts with a tidbit of information under each title and graphic, which then allows you to read more if you choose. Additionally, I like the photos she chooses to add to her posts. They help make the content stand out – it’s very professional looking!
Lastly, I like how the blog is integrated into her overall professional website caitlynmichelle.com. This allows the user to go back and learn more about her, her services, and portfolio. What I find amazing about the site is that I know Caity does more than makeup, and she displays it perfectly on her website under “about us”– allowing people to see what she can help them with (for example, she links to her Etsy shop). The social media icons and widgets on the site allow for more ways to connect with Caity, too.
Knowing Caity personally, she is a rockstar! She does makeup on top of a full-time marketing job, and is also a graphic designer and does freelance work. She also touches on fashion by assisting others in shopping and cleaning out their closet. Caity is extremely busy, so it’s impressive how she is able to keep up with her blog regularly and still make it eye-catching! Her blog is a great example of what makes a blog stand out.