What’s next for communications?

This week was our second to last Intro to Digital Communication class – I can hardly believe is already almost over! Over the last 10 weeks, we discussed digital convergence, public relations, advertising in the digital age, and much more. All of us talked about what we thought was the most interesting thing we learned in this class, and I must say we have a smart group!

I originally said in the class that digital convergence was the most interesting to me – mainly because we don’t really think about how technology has changed how we communicate, we just take it as it comes. However, one thing that interested me the most was the topic of “Big Data.” I talked about Big Data in a previous post, but I really think it is so captivating how it continues to advance.

It’s a little mind-blowing to think about how much digital communication has evolved over time, and how much of our personal life is out in the digital space. Our interests, thoughts, inquiries, etc. are all out there for the Internet to analyze and break down to assist organizations in targeting their consumers; thus, leading to more customization when we search the web. We continue to see advertisements for things we are interested in show up on our Facebook page or Pandora playlist, but where will they go next? We see how they play out in the current digital space, but with continuing changes, it makes you wonder what other types of data they can collect from us and how it’ll be used.

All of the changes over the years really makes you wonder – what else will be different in the future? We’ve seen many technologies played out in movies come to life, such as robots or self-driving cars, but what’s next? I’d love to hear what you think!

I’m sad to see this class is almost over, but very thankful for all I’ve learned. It has reminded me that I have taken on the right field for work!

 

 

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Advertising in a Digital World

In this week’s Introduction to Digital Communications class we discussed how digital growth has most dramatically changed in the advertising industry. Advertisements have become more diverse as we continue to see changes in technology. Below are a couple examples of what we talked about in class.

  • Ads in Facebook videos. Facebook showing advertisements in their videos is now similar to how we see many videos on YouTube. Since Facebook always looks to be the most dominant social network out there, they continue to add features and limits to specific parts of the site – in this case, video. Facebook won’t allow you to share a YouTube video on their page and have it auto-play, mainly due to the fact that they want you to upload your video to their site (it shows up as a thumbnail when shared from YouTube. This also allows them to places ads in the video and make money that way. Users typically have to watch some or most of an ad before watching a video – a new, kind of forced, way of advertising. Facebook is also encouraging video advertisements for your business – read more here.
  • Snapchat geofilters. Snapchat geofilters (see samples below) are one of the more diverse out of the most recent digital advertisements created. Snapping a video or photo and then swiping left allows you to choose filters based on your location or a campaign that is going on. For example, as you can see below, most cities now have filters for you to use when you send your snaps to others – which, in turn, promotes the city. Many companies use this technique to spread awareness of their brand, campaign, or event. One example that comes to mind is the show Scream Queens. I remember seeing commercials for it on TV, but when the pilot show was about to come out, a Snapchat filter was created to promote the show. The geofilters usually are unique and entertaining, which leads to “snapchatters” to use the filter – without always realizing they’re helping promote a brand, campaign, or event.

snapchat geofilyersPhoto source: snapchat.com/geofilters

Other advertisements we see today include podcast ads, social influencers, personalized ads tailored to our Internet activity, and much more. All of these have impacted the advertising industry greatly – making it harder to keep up with all the different platforms to use, but also making it easier to reach the target audience. It’s funny to think about how radio, print, and TV were the most popular way to advertise – now there are almost too many!